Ad Solutions worth Yodeling About

Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

A DSP with the best of both worlds

The transparency of the open internet, with all the scale of a walled garden. We're kind of the whole package, if we do say so ourselves.

Yahoo DSP

Identity at the core

No ID, no problem. Our future proof identity solutions are built on first-party data to help you find the right audience in a cookieless world, and beyond.

Identity Solutions

Some things to Think About

October 29, 2024

Yahoo Blueprint Performance, the optimal ghost in the machine

October 29, 2024

Yahoo Blueprint Performance, the optimal ghost in the machine

October 10, 2024

When CTV meets Retail Media for your holiday campaigns

October 10, 2024

When CTV meets Retail Media for your holiday campaigns

October 2, 2024

The Recipe to a successful Holiday Media Strategy

October 2, 2024

The Recipe to a successful Holiday Media Strategy

September 25, 2024

Vote for more impactful campaigns

September 25, 2024

Vote for more impactful campaigns

September 18, 2024

Navigating the CTV supply matrix

September 18, 2024

Navigating the CTV supply matrix

September 5, 2024

USAA Focuses on Digital Advertising Efficiencies — and finds opportunities to reduce environmental impact

September 5, 2024

USAA Focuses on Digital Advertising Efficiencies — and finds opportunities to reduce environmental impact

August 26, 2024

The Growing Importance of Contextual Ads in TV’s New Era

August 26, 2024

The Growing Importance of Contextual Ads in TV’s New Era

August 19, 2024

Are you paying for the right kind of attention?

August 19, 2024

Are you paying for the right kind of attention?

August 5, 2024

Google's recent change of plan doesn’t mean slowing down your Identity Strategy

August 5, 2024

Google's recent change of plan doesn’t mean slowing down your Identity Strategy

July 30, 2024

Podcast Boom: Tune In to the Fast-Growing Programmatic Channel

July 30, 2024

Podcast Boom: Tune In to the Fast-Growing Programmatic Channel

Our story

Not your parents’ ad tech

We may have been around the block a few times, but with age comes wisdom, and we're using that wisdom to build the future of ad tech. Email. Search. Real-time media. Yahoo didn't just pioneer the foundation of the web we know today. We humanized it.

Don't just take our word for it

Learn how our solutions have helped global brands reach their audiences in unexpected ways.

Get inspired

Saks

Marriott