Our Partners

Advertising Solutions

Supply Partners

The omnichannel destination for premium supply

With connections to leading publishers across CTV, native ads, DOOH, commerce, and more, plus exclusive access to top inventory, we’re your omnichannel destination for premium supply. Better performance starts with better relationships.

The expertise you need to grow your business

From marketing intelligence to technology solutions, our Marketing Partner network offers you the tools you need to take your campaign performance to the next level.

Find your match

Exclusive Partners

Yahoo has unique access to all, or a portion, of the partner’s inventory or data in one or more markets.

Outlook
Apple News
Fios
Microsoft
Shark Experience
MSN
VIZIO
Xbox
DirecTV Advertising

Preferred Partners

Yahoo has priority in the partner’s waterfall in one or more markets. Pluto TV preferred inventory access limited to Microsoft Xbox and Sony PS4.

Condé Nast
Redbox
Cafe Media
Newsweek
Glewed TV
Buzzfeed
Pluto TV
Fire TV
Business Insider

Marketing Partners

From marketing intelligence to technology solutions, our Marketing Partner network offers you the tools you need to take your campaign performance to the next level.

Find your perfect match

Data

Deliver relevant ad experiences at scale with leading providers across targeting, contextual, analytics and measurement.

Trust & verification

Safeguard against fraud and meet your viewability standards through integrations with leading third-party vendors.

Campaign management

Optimize your campaign strategy by tapping into our network of planning and activation solutions.

Tag management

Unify, measure, and manage verified consumer data to enhance campaign results.

Feed management

Modify and optimize your search campaigns efficiently to increase their visibility in search engine results pages.

Commerce

Reach and convert consumers through seamless shopping experiences.

Creative

Delight audiences with unique experiences and unlock the full value of your creative.

Campaign measurement

Drive omnichannel measurement and optimization for your campaigns.

Data

Trust & verification

Campaign management

Tag management

Feed management

Commerce

Creative

Campaign measurement

Acxiom

Acxiom is a customer intelligence company that provides data-driven solutions, enabling marketers to better understand their customers, create better experiences and generate growth.

Adara

Adara is one of the world’s largest travel data platforms. With access to real-time traveler data, Adara delivers actionable insights and predictive intelligence to drive better marketing ROI.

Adimo

Adimo makes brand marketing shoppable. With a network of over 800 retailers worldwide, their platform powers shoppable experiences, e-commerce analytics and media activations for the world's biggest brands.

Adobe

Adobe Real-Time CDP unifies data sources from across your organization to create real-time customer profiles and deliver consistent experiences across devices and channels.

adstra

Adstra powers omnichannel campaigns with a comprehensive suite of data and identity solutions for an unlimited number of use cases, including Digital Audiences.

alliant

Alliant enables marketers to execute consumer-centric omnichannel campaigns.Its Alliant DataHub is built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology.

Apps Flyer

AppsFlyer helps brands make better marketing decisions and improve their customers' experience through innovative privacy-preserving measurement, analytics, fraud protection and engagement tech.

Basketful

Basketful is an e-commerce optimization partner with add-to-cart solutions, full funnel analytics, first party data and exclusive integrations.

blu

Blu is the Predictive Marketing Engine of Horizon Media. Blu enables you to engage customers and prospects personally throughout the purchase journey.

Brax

Brax enables marketers to manage their campaigns in one central place. Scale, automate and simplify native ad campaigns with a range of features, including ad creation, A/B testing, automated rules, bid adjustments, and more.

Catalina

Catalina’s shopper intelligence platform delivers highly targeted in-store, TV, radio, digital and out-of-home media, personalizing the shopper journey with real-time deterministic data.

Datonics

Datonics carries a robust offering of data across interest, intent, life stage, behavioral, demo, B2B, past purchase, POI, brand affinity and more.

Epsilon

Epsilon offers one of the largest sources of consumer, transaction and proprietary survey data, offering insights into consumer behaviors and shopping preferences.

Equifax

Equifax is a global data, analytics and technology company that helps marketers use household financial insights to create valuable relationships with their ideal customers.

experian

Experian provides data-driven customer insight, analytics, and marketing technology, helping you identify the right customers and channels and measure campaign effectiveness.

Feedonomics

Feedonomics partners with brands, agencies and retailers to optimize and list products on the top e-commerce shopping destinations around the world.

Fivetran

Fivetran effortlessly extracts all of the data from your most important platforms into your cloud-based data warehouse or data lake.

IRi

IRI provides big data, predictive analytics and forward-looking insights that drive growth for marketers across CPG, OTC health care, retail, financial services and media.

Kochava

Kochava is a real-time data solutions company offering omnichannel measurement and attribution solutions for data-driven marketers.

Lengow

Lengow is the key to strong profitability and visibility for products sold by brands around the world on all channels: marketplaces, comparison shopping engines, social media, affiliate and display platforms.

LiveRamp

Powered by core identity capabilities and an unparalleled network, Liveramp helps you translate your data to securely reach, enhance, and activate audiences for targeting and measurement within Yahoo DSP.

lytics

Lytics Customer Data Platform enables you to build personalized digital experiences and 1-to-1 marketing campaigns by focusing on behavioral data and combining it with an advanced data science and machine learning decision engine.

MarinOne

Working in combination with publisher platforms, MarinOne helps advertisers leverage their proprietary data to improve performance with powerful automation and optimization tools.

MikMak

MikMak is an e-commerce marketing and insights platform that enables brands to create shopping experiences connected to 200+ online retailers, and improve marketing effectiveness, gain market share and go to market smarter.

mparticle

mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle, delivering better customer experiences and growth.

NCSolutions

NCSolutions helps improve advertising effectiveness for the CPG ecosystem. Their purchase-based insights and proven techniques help brands target the right audiences, optimize campaigns in-flight and measure the resulting incremental sales lift.

Neustar

Neustar provides industry-leading solutions in marketing, risk and communications that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions.

Pear

Pear makes any media shoppable, then returns full-funnel, attributable sales data for retail ecommerce. With automatic inventory scanning of thousands of retailers, Pear only displays retailers where a path to purchase is possible.

Productsup

Productsup manages all product-to-consumer information value chains across any platform, channel and technology. 

Pulsepoint

PulsePoint creates next-gen programmatic solutions for advertisers and publishers to connect the right consumer, with the right message, at the right time, at the right environment.

Semcasting

Semcasting is a data and identity services provider for campaigns in highly regulated markets. With special attention paid to privacy and security issues, they provide marketers with a data clean room environment for onboarding and activation of first and third party audiences.

sharethis

ShareThis unlocks the power of digital behavior by synthesizing social share, interest and intent data. By transforming user-level behavioral data, ShareThis helps you better understand and expand consumer behavior.

Singular

Singular’s next-gen attribution and analytics powers marketers to grow faster by uncovering accurate, granular and timely performance insights.

Smart Commerce

SmartCommerce is an AI-based data platform that acquires and optimizes real-time retailer product data to power frictionless e-commerce volume for CPG manufacturers and their retailer partners.

TapClicks

TapClicks is a smart marketing cloud powered by your data to unify your marketing from beginning to end to scale your business.

Tealium

Tealium connects customer data across web, mobile, offline and IoT so you can better connect with your customers. Tealium’s integration ecosystem empowers brands to create a complete, real-time customer data infrastructure.

Throtle

Throtle is an identity resolution company that helps clients identify, activate, and measure their customer and prospect campaigns, as well as accurately discover which channels and devices they can be reached.

Transunion

Powered by a 3D view of people, households and devices, Transunion provides precise, scalable identity to enable audience targeting and consumer engagement across offline, digital and streaming environments.

Treasure Data

Treasure Data helps you use all your customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences.

MikMak

MikMak is an eCommerce marketing and insights platform that allows brands to create shopping experiences connected to 200+ online retailers, and improve marketing effectiveness, gain market share and go to market smarter.

Apps Flyer

AppsFlyer is the leading attribution provider globally, helping brands make better marketing decisions and improve their customers' experience through innovative privacy-preserving measurement, analytics, fraud protection, and engagement technologies.

Singular

Singular’s next-gen attribution and analytics powers marketers to grow faster by uncovering accurate, granular, and timely performance insights.

Brax

Brax enables marketers to manage their campaigns in one central place. Scale, automate, and simplify native advertising campaigns with features such as ad creation, A/B testing, automated rules, bid adjustments, and more.

Kochava

Kochava Inc. is a real-time data solutions company offering omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that integrates and manages customer identity, measurement and data controls.

Fivetran

Fivetran effortlessly extracts all of the data from your most important platforms into your cloud-based data warehouse or data lake.

Feedonomics

Feedonomics partners with brands, agencies, and retailers to optimize and list products on the top ecommerce shopping destinations around the world. They deliver a full-service feed management experience that combines industry-leading technology with 24/7, enterprise-level support.

Lengow

Lengow is the key to strong profitability and visibility for products sold by online retailers and brands around the world on all distribution channels: marketplaces, comparison shopping engines, social media, affiliate and display/retargeting platforms.

Productsup

Productsup is the only global, strategic, scalable platform managing all product-to-consumer information value chains across any platform, any channel, any technology.. The Productsup product-to-consumer (P2C) platform processes over two trillion products a month, empowering long-term business success.

Smart Commerce

SmartCommerce is an AI-based data platform that acquires and optimizes real-time retailer product data to power frictionless eCommerce volume for CPG manufacturers and their retailer partners.

Pear

Pear makes any media shoppable, then returns full-funnel, attributable sales data for retail ecommerce. With automatic inventory scanning thousands of retailers, Pear only displays retailers where a path to purchase is possible.

Basketful

Basketful is an eCommerce optimization partner with add-to-cart solutions, full funnel analytics, first party data, and exclusive integrations.

MarinOne

Working in combination with publisher platforms, MarinOne helps advertisers leverage their proprietary data to improve performance with powerful automation and optimization tools.

Adimo

Adimo makes brand marketing shoppable. With a network of over 800 retailers worldwide, their platform powers shoppable experiences, ecommerce analytics and media activations for the world's biggest brands.

Pulsepoint

PulsePoint creates next-generation programmatic solutions for advertisers and publishers to simplify the marketing process of connecting the right consumer, with the right message, at the right time, in the right environment.

TapClicks

TapClicks is a Smart Marketing Cloud, powered by your data, to unify your marketing from beginning to end to scale your business.

Get in touch

Whether you’re a brand keen to advertise or a publisher looking to join our growing supply network, get in touch for more info.

Get in Touch

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Whether you’re a brand keen to advertise or a publisher looking to join our growing supply network, get in touch for more info.

Yahoo has partnered with Programmatic Mechanics to offer the Yahoo DSP as a managed service solution to clients. The Programmatic Mechanics team can provide you access to your account and ensure you are able to take advantage of the powerful targeting and inventory solutions available via the Yahoo DSP. We encourage you to provide further information at the link below and a representative will contact you soon.

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MIQ

Yahoo has partnered with MiQ to provide best-in-class managed services to clients. MiQ has deep expertise in activating all of the features and benefits of the Yahoo DSP and its unique capabilities. We encourage you to provide further information at the link below and a representative will contact you soon.

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Now, you can access Yahoo’s high-quality ad supply in Taboola Ads, Taboola’s industry leading, AI-powered advertising platform.

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