Key Differentiators
1-to-1 relationships
A loyal user-base of consenting, authenticated users across Yahoo media properties and partners powers Yahoo Identity Solutions.
Interoperability
We play nice with others too. We are interoperable with 35+ major CDPs/DMPs for seamless targeting and measurement in the Yahoo DSP.
Privacy first
Consumer choice and privacy is at the core of what we do.
Stay in the Loop
Integrating with Privacy Sandbox: An overview of the solution & adoption tracking
Integrating with Privacy Sandbox: An overview of the solution & adoption tracking
The Evolution of Identity - Part 2: The competitive advantage of non-addressable environments
The Evolution of Identity - Part 2: The competitive advantage of non-addressable environments
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The Evolution of Identity - Part 1: Identity Solutions for addressable: The five attributes you should care about
The Evolution of Identity - Part 1: Identity Solutions for addressable: The five attributes you should care about
New year, new you: 3 ways to drive growth with identity
New year, new you: 3 ways to drive growth with identity
Reaching consumers in a cookieless, privacy-driven world
Reaching consumers in a cookieless, privacy-driven world
Solving for fragmentation with omnichannel ad solutions
Solving for fragmentation with omnichannel ad solutions
Is the industry in denial? Facing facts about an identity constrained future.
Is the industry in denial? Facing facts about an identity constrained future.
Ready to Start?
Hey, So Are We.
Our sales team can help you truly connect to audiences with unified solutions scaled for growth.
Get in Touch