Yahoo Blueprint

Yahoo DSP
Yahoo DSP, Powered by Yahoo Blueprint is the AI engine guiding performance throughout the Yahoo DSP with 570 DSP & AI U.S. patents. 335M authenticated users. 20+ years of AI experience. 2T+ bids processed daily. 1M+ data signals powering AI algorithms.

The AI engine that guides performance throughout the Yahoo DSP.

Our AI engine, built on 20 years of innovation and consent-based data from 335 million logged-in global users, powers trusted, high-performing models. These models deliver transparent solutions that help advertisers achieve their goals while simplifying workflow.

Yahoo DSP Powered by Yahoo Blueprint. Plan with omniscrope and audience insights. Activate with Bidder, predictive audiences and goal types. Optimize with DSP Dashboard, creative optimization and recommendations

Superior Data, Advanced AI, Optimal Solutions

Yahoo Blueprint is always on, optimizing the entire campaign lifecycle—from accurate forecasting to creative optimization. Our AI provides guidance through data-driven insights and automation, giving you control when you want it.

Optimize productivity

Data-driven guidance and faster workflows help reduce campaign complexity, saving you time.

Drive efficiency

Smarter ad buying enables you to pay the right price for the most valuable impressions at the right time.

Maximize performance

AI-enhanced optimization ensures superior outcomes while providing control and transparency.

Introducing Yahoo Blueprint

The next-level evolution of our AI engine, Yahoo Blueprint Performance, unlocks an enhanced, cutting-edge AI model and advanced AI-powered features that deliver greater efficiency and superior performance while maintaining transparency.

Streaming brand

56%

More impressions for display campaigns.

Source: Yahoo internal data, Q2 2024

Auto brand

68%

Lower CPC for display campaigns.

Source: Yahoo internal data, Q2 2024

Insurance brand

27%

Average decrease in cost per quote start for CTV, streaming and online video campaigns.

Source: Yahoo internal data, Q2 2024

See announcement

Ready to Start?
Hey, So Are We.

Our sales team can help you truly connect to audiences with unified solutions scaled for growth.

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