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The Future of Digital Advertising
Are you prepared for an identity-constrained future?
![](https://cdn.prod.website-files.com/64232e2dde875c62a89eaa86/6451a6c37d6b9decdaf8bfc8_Scene2-Chart3.png)
IPG, The Person Behind the Data, Global, 2022.
The industry is moving towards a more
privacy-centric approach through:
![](https://cdn.prod.website-files.com/64232e2dde875c62a89eaa86/6451a6c37d6b9ddfaef8bfcd_Scene2-Background.jpg)
The Shifting Privacy Landscape
Cookies are just the half of it.
Growing regulation is changing the way data can be collected and used, with governments worldwide taking action to protect consumer privacy.
Laws in effect
Future Laws
![](https://cdn.prod.website-files.com/64232e2dde875c62a89eaa86/6451a6c37d6b9d3b9ff8bfba_Identity-Infographic-Map.png)
![](https://cdn.prod.website-files.com/64232e2dde875c62a89eaa86/6451a6c37d6b9d4433f8bfe6_scene5-background.jpg)
A future with two worlds
With change comes opportunity. Are you prepared?
![](https://cdn.prod.website-files.com/64232e2dde875c62a89eaa86/6451a6c37d6b9d74a4f8bff2_Scene8-Addressable.jpg)
![](https://cdn.prod.website-files.com/64232e2dde875c62a89eaa86/6451a6c37d6b9d2089f8c000_Scene8-Addressable-Graph1.jpg)
![](https://cdn.prod.website-files.com/64232e2dde875c62a89eaa86/6451a6c37d6b9d7abcf8bff8_Scene8-Addressable-Graph2.jpg)
![](https://cdn.prod.website-files.com/64232e2dde875c62a89eaa86/6451a6c37d6b9d8a66f8bffc_Scene8-Addressable-Graph3.jpg)
![](https://cdn.prod.website-files.com/64232e2dde875c62a89eaa86/6451a6c37d6b9dc3acf8bff4_Scene8-Addressable-Graph4.jpg)
![](https://cdn.prod.website-files.com/64232e2dde875c62a89eaa86/6451a6c37d6b9d5f4af8c004_Scene8-NonAddressable.jpg)
![](https://cdn.prod.website-files.com/64232e2dde875c62a89eaa86/6451a6c37d6b9d30c5f8c006_Scene8-NonAddressable-Graph1.jpg)
![](https://cdn.prod.website-files.com/64232e2dde875c62a89eaa86/6451a6c37d6b9d573bf8c00a_Scene8-NonAddressable-Graph2.jpg)
![](https://cdn.prod.website-files.com/64232e2dde875c62a89eaa86/6451a6c37d6b9d7417f8c00e_Scene8-NonAddressable-Graph3.jpg)
![](https://cdn.prod.website-files.com/64232e2dde875c62a89eaa86/6451a6c37d6b9d5c05f8c012_Scene8-NonAddressable-Graph4.jpg)
![](https://cdn.prod.website-files.com/64232e2dde875c62a89eaa86/6451a6c37d6b9dba87f8c016_Scene9-Background.jpg)
Growth in a changing World
A single ID is not enough. Prepare with an integrated approach.
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