Insights Blog
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September 5, 2024
USAA Focuses on Digital Advertising Efficiencies — and finds opportunities to reduce environmental impact
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September 5, 2024
USAA Focuses on Digital Advertising Efficiencies — and finds opportunities to reduce environmental impact
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August 26, 2024
The Growing Importance of Contextual Ads in TV’s New Era
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August 26, 2024
The Growing Importance of Contextual Ads in TV’s New Era
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August 19, 2024
Are you paying for the right kind of attention?
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August 19, 2024
Are you paying for the right kind of attention?
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August 5, 2024
Google's recent change of plan doesn’t mean slowing down your Identity Strategy
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August 5, 2024
Google's recent change of plan doesn’t mean slowing down your Identity Strategy
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July 30, 2024
Podcast Boom: Tune In to the Fast-Growing Programmatic Channel
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July 30, 2024
Podcast Boom: Tune In to the Fast-Growing Programmatic Channel
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July 17, 2024
New Global Research Reveals Dynamics of Consumer Attention and Business Outcomes
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July 17, 2024
New Global Research Reveals Dynamics of Consumer Attention and Business Outcomes
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July 11, 2024
Capture Viewers During Summer's Streaming Surge
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July 11, 2024
Capture Viewers During Summer's Streaming Surge
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June 27, 2024
Cannes Lions 2024: Key takeaways from the International Festival of Creativity
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June 27, 2024
Cannes Lions 2024: Key takeaways from the International Festival of Creativity
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June 26, 2024
Omniscope: Leveraging the power of data and AI to predict the future
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June 26, 2024
Omniscope: Leveraging the power of data and AI to predict the future
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June 13, 2024
AI in advertising, what the research is saying
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June 13, 2024
AI in advertising, what the research is saying
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May 13, 2024
Integrating with Privacy Sandbox: An overview of the solution & adoption tracking
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May 13, 2024
Integrating with Privacy Sandbox: An overview of the solution & adoption tracking
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April 30, 2024
The Evolution of Identity - Part 2: The competitive advantage of non-addressable environments
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April 30, 2024
The Evolution of Identity - Part 2: The competitive advantage of non-addressable environments
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April 23, 2024
The Evolution of Identity - Part 1: Identity Solutions for addressable: The five attributes you should care about
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April 23, 2024
The Evolution of Identity - Part 1: Identity Solutions for addressable: The five attributes you should care about
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February 27, 2024
Transparency: The Foundation for Building Trust in AI
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February 27, 2024
Transparency: The Foundation for Building Trust in AI
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February 8, 2024
Optimize Ad Buying with AI-powered Recommendations
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February 8, 2024
Optimize Ad Buying with AI-powered Recommendations
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January 17, 2024
CES 2024: Top trends from this year’s show that advertisers need to know
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January 17, 2024
CES 2024: Top trends from this year’s show that advertisers need to know
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January 10, 2024
The Do’s and Dont's of Identity Testing
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January 10, 2024
The Do’s and Dont's of Identity Testing
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November 30, 2023
The Evolution of Data-Driven TV Advertising (The Yahoo Version)
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November 30, 2023
The Evolution of Data-Driven TV Advertising (The Yahoo Version)
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October 23, 2023
Halloween is scary, SPO shouldn’t be
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October 23, 2023
Halloween is scary, SPO shouldn’t be
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September 28, 2023
Four ways to sleigh your holiday TV campaigns
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September 28, 2023
Four ways to sleigh your holiday TV campaigns
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August 28, 2023
Convergence Disrupts Our Comfort Zones. We Need to "Learn" Into It.
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August 28, 2023
Convergence Disrupts Our Comfort Zones. We Need to "Learn" Into It.
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April 27, 2023
Yahoo and Pear Commerce Simplify E‑commerce Experiences for Shoppers and Optimize Conversions for Brands
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April 27, 2023
Yahoo and Pear Commerce Simplify E‑commerce Experiences for Shoppers and Optimize Conversions for Brands
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April 18, 2023
Powerhouse Creative is a key ingredient in ad effectiveness
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April 18, 2023
Powerhouse Creative is a key ingredient in ad effectiveness
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March 21, 2023
Attracting Attention: Optimizing CTV Advertising Engagement
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March 21, 2023
Attracting Attention: Optimizing CTV Advertising Engagement
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January 12, 2023
3 reasons to start your post-cookie planning today
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January 12, 2023
3 reasons to start your post-cookie planning today
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January 11, 2023
CES 2023: 5 trends from this year’s show advertisers need to leverage
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January 11, 2023
CES 2023: 5 trends from this year’s show advertisers need to leverage
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