Meet the Yahoo team in New York.
We are heading to Advertising Week to connect, learn, and grow with industry leaders and partners.
Reach out to your sales team today to discover how you can use Yahoo’s omnichannel solutions and powerful data to engage with our brands and deliver results.
Thought Leadership
Celebrating Women's Exceptional Leadership
Oct. 7th | 9:00 - 9:30 am | The Equality Lounge, Sub Level -1
Panel:
- Shannon Shae Montoya, VP, B2B Marketing, Yahoo
- Maggie McGrath, Editor, ForbesWomen, Forbes Media
- Molly Fienning, Co-Founder and CEO, Red Clay Hot Sauce, Babiators and Sipland
- Andrea Zaretsky, Chief Marketing Officer, Morgan Stanley Wealth Management, Morgan Stanley Private Bank, E*TRADE from Morgan Stanley, Morgan Stanley Wealth
- Kelly Nelson, Chief Marketing Officer, Deloitte Global Consulting Services
- Pamela Shainhouse, Founder and President, The Shainhouse Group and Allistyle Inc.
How Female Leaders are Rewriting the Rules in Media and Entertainment
Oct. 7th | 12:30 - 1:00 pm | The Equality Lounge, Sub Level -1
Media and entertainment landscapes have forever shifted thanks to consistent disruption and audience demands and women are leading the charge. In this panel conversation, we welcome the leaders who are shaping narratives, challenging stereotypes, and creating content that resonates with audiences worldwide to talk candidly about the new rules of engagement across touchpoints.
Panel:
- Alia Lamborghini, SVP, Global Revenue, Yahoo DSP
- Steph Lone, Global Leader, Solutions Architecture, Media, Entertainment, Games and Sports Industry Business Unit, Amazon Web Services (AWS)
- Tracy-Ann Lim, Chief Media Officer, JPMorgan Chase & Co.
- Bianca Bradford, Director, Head, Agency, North America, Meta
- Maha Abouelenein, CEO, Digital and Savvy
Beyond The Hype: How AI Is Transforming Retail Media
Oct. 8th | 12:00 - 2:00 pm | The Landing @ Penn 1, Private Dining Room B
This roundtable explores the pivotal ways AI is reshaping retail media, from generative AI for creative workflows and campaign automation to advanced deep learning for ad relevance, auction predictions, and dynamic audience targeting. But there’s more. We’ll dive into how AI and machine learning are unlocking new potential for ad relevance, probabilistic bidding models, and driving unprecedented growth for onsite retail media.
- Featuring: Mike Merna, Sr. Director, Commerce Media
Why Women Lead
Oct. 9th | 12:30 - 1:00 pm | The Equality Lounge, Sub Level -1
Women have redefined leadership by bringing unique perspectives, empathy, and a focus on collaboration. Developing your leadership style to create more inclusive and equitable workplaces leads to high-performing teams. This panel conversation welcomes female leaders to share their journeys to the top and the strategies they employ to drive positive change.
Panel:
- Elyse Estrada, VP, Account Management & Ad Ops, Yahoo
- Katie Kemper, Founder, Kempner Communications
- Karen Phillips, EVP, Head, Agency Partnerships, Paramount Advertising
- Maureen Bosetti, Chief Investment Officer, IPG Media Brands
- Samantha Saperstein, Head, Women on the Move and DEI Business Group and Entrepreneurship, JPMorgan Chase & Co
- Sonia Riojas, VP, Hispanic Strategy, Remezcla Media Group
What's Next in Programmatic: Unlocking Precision and Scale across CTV and Linear (with DISH)
Oct. 10th | 9:50 - 10:20 am | The Tech Stage
The programmatic landscape is no longer just about digital. By blending Connected TV (CTV) and linear addressable TV advertising, advertisers are now able to achieve unprecedented precision and scale across both linear and digital audiences.
Panel:
- Beau Ordemann, VP, Head of Advanced TV Sales, Yahoo
- Andrew Tint, General Manager, Programmatic Partnerships DISH Media
- Travis Clinger, Chief Connectivity and Ecosystems Officer, LiveRamp
- Greg Sherrill, VP Demand, Magnite
The Rise of Programmatic Podcast Advertising (with Libsyn)
Oct. 10th | 11:10 am | The Podcast Zone
As the podcast industry evolves, programmatic advertising is poised to become a major revenue driver. This panel will explore the latest technological innovations, data analytics, and ad formats that are transforming the landscape for advertisers and creators. Experts will discuss how these advancements pave the way for more ad dollars to be directed to programmatic, offering new opportunities for brands and creators alike. Join us to discover how this shift will redefine the future of podcast monetization.
Panel:
- Chandra Cirulnick, VP of Global Supply Partnerships, Yahoo
- David Ehrlich, VP of Programmatic Ad Solutions, Libsyn Ads
- Andrea Kwiatek, Director, Strategic Partnerships, Goodway Group
- Bob Hunt, Senior Director, Audio, Hearts & Sciences
Advertising Week NY 2024
October 7, 2024
October 10, 2024
Monday, October 7, 2024