BuzzFeed has been at the forefront of the digital media revolution, pushing the boundaries of content that connects, communicates and transports people away from their day to day. To reach their Gen Z and millennial audience at scale, BuzzFeed wanted a marketing partner that aligned with its content and goals. Yahoo was a perfect match: our platforms share a similar voice, tone and vision to BuzzFeed across news, entertainment and lifestyle content. Together, we could do something great.