Xbox is the most powerful gateway for gaming and entertainment seekers across the world. The Xbox audience is always connected to the console through games, community and apps.
116 average hours spent on console each month1
Xbox users are a highly engaged audience of gamers.
1 MSFT/Xbox published user data, 2022.
61% of Xbox users strongly agree that “Ads I’ve seen on my Xbox increased my interest in the product or service being advertised.2
Users engage with and reward the brands that advertise on Xbox.
2 Yahoo Toluna Omnibus Study March 2023.
50% of time spent on console by Xbox users is using non-gaming apps.3
From live sports to blockbusters to original series, Xbox users spend almost equal time with gaming and non-gaming entertainment options on console.
3 Xbox, Internal demo data, 2023.
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